The time is now to make updates to your vacation rental process so you can see an increase in revenue in 2023. Today's competitive vacation rental market has created high demand which gives your vacation rental the opportunity to tap into new areas.
Let's dive into 3 ways your vacation rental can make you more money today!
Improve Marketing Efforts:
Digital marketing is a powerful tool in today's modern world. Increasing your budgets for social media, email campaigns, and website design goes the distance. This is where you'll see you're largest return on investment as the world operates mostly digital. From creating an inspirational Instagram feed to eye-catching email campaigns - use your budget to get your creative content in front of a large, targeted audience.
Simplify Booking:
Simplify your booking process on your website and third-party sites for a user-friendly desktop and mobile experience. What's the secret you ask? Less clicks the better! Create an instant booking option featuring a call-to-action button on the properties page to 'book now' that quickly leads them to checkout. Make sure your website is mobile-friendly - Booking.com found that 65% of global travelers booked using a mobile device. The easier it is to reserve their stay, the more reservations you'll have overtime.
Partner with Local Businesses:
Build relationships with local business owners where it can eventually turn into a partnership that can benefit both sides. You can embrace a partnership in many ways like sharing each others social media posts, trading branded flyers, offering a discount to each others customers, or partnering up for a collaboration! You could feature this business as an add-on during check-out - for example if they are a bakery and a guest is celebrating a birthday during their stay, this earns the vacation rental brownie points. (no pun intended)
At Finger Lakes Premier Properties our Vacation Rental Management Program is local and the largest in the Finger Lakes Region. If you're interested in extra earnings, visit listwithflpp.com to receive a complementary evaluation on your lakefront home today!
